Brands & Campaigns
Brand Development
BrownWinick
For the rebrand of this nationally respected law firm, we honored their legacy while building excitement for their future. The new brand combines youthful energy with sage wisdom.
Oh, and rocket ships, too.
Brand Development
IMRIS
The new IMRIS brand weaves together a narrative of leading-edge technology and warm humanity. Side note: If you’ve ever wondered what the most difficult filming location would be, try shooting a commercial in a small, frigid operating room with a thousand-pound magnet.
Brand Development
Scientel Solutions
For this rebrand, we developed a simple, pared-down voice that explains difficult concepts in a way most people can understand. Meanwhile, the visuals give me a Radiohead/Bladerunner vibe. Thom Yorke approves.
Brand Development
Klein Hall
Can accounting be cool? Of course it can! What are you talking about?
With Klein Hall, we set out to make a fun, approachable accounting brand, which meant that we had to understand complex accounting principles and translate them into plain language. I love the flair and personality of this brand—we really did find the right spokesperson. A few months after launching the new brand, Klein Hall was acquired by a larger firm, so I’m thinking the rebrand was a success.
Brand Development
County Pkg.
Okay, we just established that accounting can be cool and fun. What about logistics?
Campaign
Level 257
Namco was launching a new barcade in the Chicago area, so we resurrected PAC-MAN (in human form) and had him tell a few dirty jokes and make lots of 80’s references. Observe:
Campaign
Agruss Law Firm
In a world of Saul Goodmans, the attorneys of Agruss Law Firm are genuinely good people who care about their clients. For the “People, First” campaign, we depicted their clients as individuals, rather than numbers.
Brand Development
The Labs
Do you have to be a world-class athlete to get world-class equipment and training? Not if you’re a member of The Labs. For this high-tech new gym brand, we created a democratic core message—inviting people of all skill levels to chase their victory.
