Website Content
Scientel Solutions
Sometimes, we get so immersed in our own world that we have a hard time communicating with outsiders. This was definitely the case with the technology company Scientel Solutions. As I worked with the super-smart people of Scientel to write their new website, I developed a more approachable, conversational voice that helps communicate highly technical concepts in language most people can understand.
Another thing that makes me proud: The art director, developer and I were totally in-sync throughout the project. I think that shows in the final product.
County Pkg.
This is a pretty simple site, but I love how it captures the energy of County Pkg. Before developing the brand and writing the website, I toured their facility and met some seriously passionate, committed people. That translated into a confident but down-to-earth brand voice. Based on the feedback we’ve received from County employees and clients, it was the right way to go.
Visit Altoona
As we developed the Visit Altoona brand and built the website, I created a voice that reflects the personality of the town: quirky, off-beat and casual, with a self-deprecating sense of humor.
This is another site where the developer, art director and I really clicked. The result is a user-friendly, content-rich site that tells a cohesive story.
Iowa Finance Authority
For IFA’s 2019 report, we started with a fun concept and ended with a smooth, dynamic execution. The whole report plays on the idea that the state of Iowa is a Rube Goldberg-ian contraption—and IFA sets the machine into motion. You can see this concept woven into the copy and the design of the digital report, which won a 2020 National Marketing Award.
BrownWinick
This is a deceptively huge website with literally hundreds of pages. And while we could have gotten lost in the sea of content, I’m proud of our team for creating a user-friendly experience that never loses sight of BrownWinick’s core message.
Balance Autism
Balance Autism was the first autism-related brand I worked with, and I learned so much along the way. What makes me proud of this brand and website is that it shows a sensitivity and understanding toward families living with autism, while explaining the programs in a way that’s easy to understand.
(P.S. If you’re a nonprofit looking for copywriting, I’d be happy to provide pro bono work.)
Choose DuPage
This is a good example of pivoting your website content to stay relevant. When COVID-19 hit, Choose DuPage (the economic development corporation of DuPage County, Illinois) asked our team to review their website. We didn’t want the content to go stale, but we also didn’t think that a complete overhaul was necessary. Instead, we pivoted the messaging and imagery throughout the site to address the new reality that emerged in 2020.
I think regular audits and rewrites of web copy should be part of any website-maintenance program. It’s like flossing—not everyone does it, but they really should.